I’ve done a lot of writing in my career. Sometimes, I remember to make a copy of it. Sometimes I don’t. Here are a few pieces of which I’m proud (or at least remembered to save).
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Sun Tzu and 5 Audience Analysis Tips
Sun Tzu said, “if you know your audience and know yourself, you need not fear the result of a hundred emails.“…Or something like that.
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Is Your Content Marketing Score an A+ or a “Huh, What?”
There are many ways to measure your content marketing program. Some are useful. Many are not. Where do you start?
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Four Principles for Clear Cyber Communications
How do you deliver clear cybersecurity communications in a quick and compelling manner, and where do most cyber communicators go wrong?
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The secret to motivating leadership about digital risk?
What’s the secret to motivating leadership about digital risk? Understand that there is no such thing.
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Masters of the Branding Universe
Let’s take a walk down memory lane and look at five lessons to market your product like He-Man.